Last week, the dealer delivered two trucks to West Monroe, La., home of the Robertson family and the popular reality television program, "Duck Dynasty." The show, which airs on cable network A&E, follows the Robertsons as they oversee their multi-million dollar company, Duck Commander.
Patriarch Phil Robertson started the Duck Commander line of duck calls in 1972. Each call is handcrafted, using the native cedar trees found in the Monroe, La., and West Monroe swamps. The company was a successful family business, but Duck Commander really took off under the leadership of Phil's son, Willie, the current CEO of the company. Duck Commander has expanded to include more than just duck calls, enveloping a much wider selection of hunting and sport items, including a line of clothing.
The family has reached celebrity status through their television shows and hunting videos.
When the Robertsons were looking for new trucks to use on their show and in their everyday lives, it was an opportunity for two hard-working and successful families to come together. Danny and son, Todd Ford, who works as sales manager at Glen Sain, were contacted by longtime friends at another dealership in regards to sponsoring trucks for "Duck Dynasty." With a strong background in duck hunting and fans of the Robertsons' products and shows, the Fords were happy to oblige. The agreement was for two pick-ups, with one going to Duck Commander founder Phil Robertson and another going to Jep Robertson, the youngest son of Phil and Miss Kay, who films and edits the family's hunting videos. Phil's request was for a relatively plain work truck. His 2013 Sierra is a three-quarter ton pick-up with all wheel drive, built to handle his outdoor lifestyle. Jep's truck has a little more flash to it. The black half-ton Sierra crew cab features duck blind camouflage trim which, ironically, makes it stand out in a crowd. Both trucks feature the Glen Sain logo prominently.
When delivering the trucks, Danny was joined by Todd; son Kirk Ford, who owns Heartland Auto & ATV; Todd's children, Max and Ellie and Kirk's children, Lindsey and Lawson. The trip was a memorable one for the Fords.
"They were the nicest people," Todd said. "We met them at their warehouse. When we pulled up, Miss Kay came out and gave us all big hugs. You'd have thought she'd known us all our lives. Their whole family was like that. They made you feel welcome and at home. It was like visiting family. The experience for the kids was great. They paid the kids a lot of attention and made it something they'll always remember. We all enjoyed it tremendously."
Fans of "Duck Dynasty" may see the Glen Sain trucks make appearances in future episodes. The popular program is set to make its second season premiere at 9 p.m. Monday, Oct. 10.
"There's a very, very strong possibility we'll get some national exposure on their T V show," Todd said. "It wasn't a decision made just so we could say 'there's our truck on TV.' One of the main reasons we did it is because they're a real wholesome show. It's a show everyone in the family can watch, young and old. What you see is what you get with the Robertsons. Faith and family are important to them, just like they are with us. It just seemed like a great fit."